Working in partnership with The Forever Friends Appeal can bring lasting benefits to your company whilst helping the patients and families served by the RUH.

Listed below are some of the benefits we can offer and some specific examples of how we have helped companies. If you’re interested in learning how you can get your company involved with us, contact us on 01225 825691 or email

Increase staff morale

An association with us can benefit your company by helping enthuse your staff. For the past 10 years companies have been working with us to raise funds for the hospital in fun and rewarding ways. Tesco Express (South West) came on board to help with the NICU space to grow campaign and all stores got involved and raised £50,000. Since the campaign finished they have continued to support us with collection tins in many of the stores.

Build your brand

By using effective PR and marketing your brand you could be associated with one of the most recognised charities in the region. Our main logo featuring the Forever Friends Bear has become instantly recognisable, making it a charity that your staff, customers and stakeholders would recognise and trust.

Corporate responsibility at a local level

Some of our supporters are national companies who have a local connection. This ranges from head offices in our area, to smaller branches in the area. No matter how large or small the organisation, by building your brand with an link to an established charity can help your business while helping the charity.