The Forever Friends Appeal are thrilled to have the support of actresses, Kara Tointon and Felicity Kendall, to encourage the general public to fundraise through mobile phone technology for the charity’s ‘Be a Brick’ fundraising scheme – helping to raise funds for their RUH Cancer Care Campaign.
With 83% of adults having mobile phones, the general public are increasingly familiar with using mobile phone technology to do a variety of tasks beyond just making a phone call. The Forever Friends Appeal want to encourage this through their ‘Be a Brick’ scheme and ask for support to purchase £10 bricks by donating through textgiving.
The ‘Be a Brick’ JustText initiative is a wonderful way to reach out to a wide range of new donors giving them the opportunity to support their local charity and Buy a Brick for £10 using their mobile phone. It is speedy, simple and spontaneous! The Appeal hopes that by introducing the ‘Be a Brick’ text to donate, many young people will embrace it as a new, fun and easy way to give.
Sally Feeny, Appeal Ambassador, says; “You will be amazed at how simple and how satisfying it is as well – in a text you will have bought a virtual brick to help build a new pioneering cancer centre at the RUH (which will vastly improve cancer care in the region) and with no forms to fill in! To ‘Buy a Brick’ simply text BRCK13 £10 to 70070 on your phone and that is it, you will receive a message confirming your lovely gift of £10 has been donated towards The Forever Friends Appeal.”
The RUH treats over 2000 new cancer patients every year. Every day the disease indiscriminately alters people’s lives. Furthermore, the incidence of cancer is increasing and it is estimated that by 2025 many people will be diagnosed with some form of cancer in their lifetimes. Whilst the level of clinical skills offered by the medical team at RUH are amongst the best in the UK, the buildings for much of the existing cancer services date back to the early 1940’s when they were hurriedly constructed for WW11 service personnel.
The RUH is planning to build a pioneering Cancer Centre which builds on the holistic approach taken with the Dyson Centre for neonatal Care and balances the clinical expertise of the hospital with the provision of a nurturing and therapeutic environment. The aim is to create a Cancer Centre where the four strands of ‘Clinical Excellence’, a ‘Therapeutic Environment’, a ‘Survivorship model of care’ and proactive ‘Research’ are welded together to powerful effect, creating a highly beneficial healing environment for patients and their families which will transform the care of cancer patients and their families, and provide a model of a care that can be replicated elsewhere by similar hospitals.
To find out more about the Be a Brick fundraising scheme, please visit www.foreverfriendsappeal.co.uk/be-a-brick/